The story
Future Leader Summit in three steps.

The event
The Future Leader Summit by CHEFTREFF brings together 10,000 attendees. For the 2026 edition, the team wanted the people who were coming to carry the summit into their own LinkedIn networks.
What they did
Attendees received one campaign link with a branded Meet Me At graphic in the summit's design. They added their photo, downloaded their personal graphic or posted it straight to LinkedIn, and tagged the summit.
The result
More than 1,000 tags and over 3 million impressions on LinkedIn in just a few days. CHEFTREFF now plans Go Spread as a core part of its event marketing.


