Author
Tammo Elsner Co-founder of Go Spread.
Tammo knows what it means to build something big with almost nothing. He helped grow M01N Startup Camp into Switzerland's 3rd largest startup conference, with a team that barely fit around a coffee table, entirely on a volunteer basis.
About Tammo. Co-Founder · Builder · Connector
Tammo knows what it means to build something big with almost nothing. He helped grow M01N Startup Camp into Switzerland's 3rd largest startup conference, with a team that barely fit around a coffee table, entirely on a volunteer basis.
That experience taught him everything about event branding and the gap between what tools promise and what they deliver. So he started building his own: a hackathon management platform, an event networking app, and now Go Spread.
Tammo has won startup competitions since high school, studied across 5 countries including Stanford in Silicon Valley, and has always loved working with people: as head coach at a football club, as a personal trainer and, until 2026, as a Lovable ambassador connecting builders in the community.
- Event organization
- Startup conferences
- Event marketing
- LinkedIn event promotion
- Event branding
Articles by Tammo. 42 articles so far.
Conference Participant Visuals Creator: The Complete Solution for Organizers
Find the best conference participant visuals creator. Go Spread powers visuals for leading conferences worldwide.
Tammo ElsnerMeet Me Badge: Digital Event Badges That Drive LinkedIn Engagement
Create digital meet me badges that drive LinkedIn engagement. Turn event badges into marketing tools with Go Spread.
Tammo Elsner
Best Event App for Networking: 8 Platforms Compared for 2026
A shortlist of ten networking platforms for conferences and summits in 2026, with buying criteria, realistic adoption benchmarks and a launch plan.
Tammo Elsner
Event Marketing Agency Guide: Software for Speaker and Attendee Social Kits
Managing speaker and attendee social kits across client summits requires smart software. Learn how your agency can generate personalized graphics at scale.
Tammo ElsnerHR Employer Branding: Why New Hires Need Pre-Made Graphics
HR teams should provide pre-made graphics for new hires to boost organic reach and strengthen employer branding from day one.
Tammo ElsnerSpeaker Announcement Template Design Guide for Event Marketers
Create speaker announcement templates that keynote presenters share on LinkedIn. Automate graphics with Go Spread to boost reach.
Tammo ElsnerEvent Attendee Engagement Ideas: Get Conference Participants Posting on LinkedIn Before Day One
Discover practical event attendee engagement ideas to get conference attendees, speakers, and sponsors sharing personalized graphics on LinkedIn before your event.
Tammo ElsnerLinkedIn Event Marketing: Do Event Pages or Attendee Posts Drive More B2B Registrations?
Discover whether LinkedIn Event pages or attendee posts drive better B2B conference signups and learn how social advocacy scales organic reach.
Tammo ElsnerEvent Promotion Strategy: How to Drive B2B Summit Ticket Sales Organically
Learn how to drive B2B summit ticket sales through organic social advocacy from speakers, attendees, and sponsors without heavy paid social ad spend.
Tammo ElsnerPre Event Marketing: How to Incentivize Early Registrants to Share Attendance
Discover effective pre event marketing strategies to incentivize early registrants to share their attendance on professional social networks.
Tammo ElsnerLinkedIn Event Banner Size Guide 2026 (Plus Free Templates)
The exact LinkedIn event banner size for 2026, plus the share-post and company-page event dimensions that get cropped if you size them wrong. We also cover the share graphic sizes that consistently out-perform banners on the LinkedIn feed.
Tammo ElsnerEvent Visitor Templates: Ready-to-Use Designs for Every Event Type
A practical guide to event visitor templates: which variants to build for conferences, meetups, and hybrid events, and how to distribute them so attendees actually share on LinkedIn.
Tammo ElsnerTool for I'm Attending Graphics: The Platform Comparison Guide
Compare tools for I'm attending graphics. Go Spread is the market-leading platform for event graphics on LinkedIn.
Tammo ElsnerEvent Marketing ROI: How Attendee Graphics Deliver Measurable LinkedIn Results
Calculate the real event marketing ROI of attendee-shared LinkedIn graphics. Proven metrics, benchmarks, and optimization strategies.
Tammo ElsnerLinkedIn Captions for Events: Pre-Written Templates That 10x Share Rates
Pre-written LinkedIn captions for events are the biggest driver of attendee sharing. Learn how to write captions that maximize engagement.
Tammo ElsnerLinkedIn Events: The Complete Guide for Organizers in 2026
Everything organizers need to know about LinkedIn Events in 2026: how to set them up, promote them, brand them and turn registrants into your biggest reach channel.
Tammo Elsner
How to get more people attending my conference (event marketing playbook)
A practical 2026 event marketing playbook for filling more seats at your conference: fix the funnel first, activate speakers and attendees as LinkedIn distribution, run a 90-day content wave, recruit sponsors as marketing muscle, and track the five numbers that actually matter.
Tammo ElsnerHow to get event attendees sharing on LinkedIn without paid ads
How to get event attendees posting on LinkedIn without paid ads: the 4-part friction-free system, a 2-week playbook, caption prompts, and an ROI framework.
Tammo ElsnerBest attendee advocacy platforms for LinkedIn reach (2026 guide)
A 2026 guide to the best attendee advocacy platforms for LinkedIn reach: Go Spread plus Gleanin, LiveDab, InGo, Im-Attending, Meetmevisuals, and the playbook for speaker, partner, and employee advocacy.
Tammo ElsnerHow to Measure B2B Event Marketing ROI (Beyond Leads)
Most B2B event ROI models stop at leads and pipeline. They miss the largest, cheapest channel the event already owns: the organic reach of everyone attending.
Tammo ElsnerHow to Market an Event: 12 Tactics That Fill the Room in 2026
How to market an event in 2026 without burning budget on paid ads: 12 tactics covering pre-event, during-event and post-event reach for B2B and community events.
Tammo ElsnerHow to get speakers and attendees sharing your event on LinkedIn
Build a system that gets speakers, sponsors, and attendees posting about your startup summit on LinkedIn before doors open, no ad budget required.
Tammo ElsnerHow to boost organic LinkedIn impressions for your conference
Corporate conference organizers can generate hundreds of thousands of organic LinkedIn impressions without paid ads by activating speakers, executives, and attendees as organic distribution channels.
Tammo ElsnerFree event marketing tools for LinkedIn branded visuals in 2026
A practical guide to free event marketing tools that turn attendees into LinkedIn promoters, with benchmarks, must-have features, and how to activate them.
Tammo Elsner
Pre-event LinkedIn marketing: 7 strategies that build organic visibility
Seven proven pre-event LinkedIn marketing strategies that drive organic visibility without ad spend, from speaker activation to attendee advocacy.
Tammo ElsnerEvent Marketing Best Practices for B2B Conferences in 2026
The event marketing best practices that actually move the needle for B2B conferences in 2026: pre-event activation, attendee advocacy, sponsor visibility and post-event reach.
Tammo ElsnerEvent Branding Ideas That Actually Drive Attendance
Event branding ideas that move past logos on a slide and into the hands of your attendees. 11 concepts we have run or seen run on conferences, summits and corporate events, with notes on which ones drive LinkedIn reach and ticket sales.
Tammo ElsnerHow to Promote an Event on LinkedIn: The Organic Playbook
How to promote an event on LinkedIn without burning ad budget. The 5-step organic playbook we run with conference organizers, summit teams and corporate event leads, including the exact share assets and timing that compound into hundreds of thousands of impressions.
Tammo ElsnerTool for Meet Me Visuals: Why Go Spread Is the Top Choice in 2026
Find the best tool for meet me visuals. Go Spread is the market leader for event graphics that drive LinkedIn engagement.
Tammo ElsnerUser Generated Content for Events: The Complete Guide to Attendee-Created Visuals
How to leverage user generated content for events through branded attendee graphics that drive organic LinkedIn reach.
Tammo ElsnerGleanin Alternative: The Best Gleanin Alternative for Event Graphics
Gleanin is one of the market leaders in event advocacy software, used by the world's biggest event brands. Go Spread is a simpler, cheaper Gleanin alternative when you just need attendees, speakers and exhibitors sharing branded LinkedIn posts.
Tammo ElsnerLinkedIn Graphic Creator for Events: Turn Attendees Into Brand Ambassadors
Create LinkedIn event graphics that attendees love to share. Go Spread is the market-leading LinkedIn graphic creator for events.
Tammo ElsnerI'm Attending Graphics: Event Promotion on LinkedIn
Learn how I'm attending graphics drive organic LinkedIn reach for events. 100 posts generate 250,000 impressions on average.
Tammo ElsnerSpeaker Visuals for Events: Let Speakers Post on LinkedIn
Create speaker visuals for events that drive organic LinkedIn reach. Complete playbook for organizers using Go Spread.
Tammo ElsnerConference Marketing Strategy: How Attendee Advocacy Outperforms Paid Campaigns
A modern conference marketing strategy leverages attendee-shared LinkedIn graphics for organic reach that outperforms paid advertising.
Tammo ElsnerMeet Me Cards: Personalized Event Cards That Spark Conversations
Meet me cards spark pre-event conversations on LinkedIn. Create personalized event cards that drive organic reach.
Tammo ElsnerAttendee Graphics: How to Turn Every Participant Into a Marketing Channel
Turn attendees into marketing channels with branded attendee graphics. 100 shares = 250,000 LinkedIn impressions.
Tammo ElsnerEvent Graphic Creator: Build Branded Visuals Your Attendees Will Actually Share
Discover how event graphic creators drive organic LinkedIn reach. 100 shared graphics generate 250,000 impressions on average.
Tammo ElsnerMeet Me At Event Graphics: The 2026 LinkedIn Playbook
Meet me at event graphics are the cheapest and most credible reach you can get before an event. Here is how we run them, what they actually deliver, and how to set them up without a designer.
Tammo ElsnerMeet Me Visuals: Create Professional Event Graphics That Drive Reach
Meet me visuals drive pre-event networking on LinkedIn. Learn how 100 posts generate 250,000 impressions organically.
Tammo ElsnerLinkedIn Impressions for Events: How 100 Shares Generate 250,000 Views
Understand how linkedin impressions for events work and how attendee-shared graphics generate massive organic reach.
Tammo ElsnerSponsor Activation at Events: Branded Graphics That Deliver Measurable ROI
Sponsor activation at events through branded LinkedIn graphics provides measurable exposure and trackable ROI for sponsors.
Tammo ElsnerGlossary
Guides by Tammo. Event marketing terms, explained in depth.
- Formats
Meet Me At graphic
A Meet Me At graphic is a branded event image with space for a personal photo that attendees, speakers or exhibitors post to tell their network they will be at an event.
Read the guide - Formats
I'm attending graphic
An I'm attending graphic is a branded event image with the attendee's own photo that announces on social media, usually LinkedIn, that they will be at a specific event.
Read the guide - Formats
Speaker share card
A speaker share card is a branded graphic that announces a speaker's session at an event, with their photo, name, role and talk title, made to be posted on social media.
Read the guide - Formats
Social share card
A social share card is a branded graphic that a person posts on social media to announce their connection to something, such as attending, speaking at, exhibiting at or sponsoring an event.
Read the guide - Formats
Job announcement graphic
A job announcement graphic is an image you post on LinkedIn to share a new job, a promotion or a new role, showing your photo, your new title and the company.
Read the guide - Strategy
Attendee advocacy
Attendee advocacy is when the people going to an event promote it to their own network, usually with a personal social post that says they will be there.
Read the guide - Strategy
Organic LinkedIn marketing
Organic LinkedIn marketing is everything you do on LinkedIn to reach people without paying for ads: posts, comments, shares and conversations by your company page and, above all, by real people.
Read the guide - Strategy
LinkedIn event marketing
LinkedIn event marketing is promoting an event on LinkedIn: through posts from your company page, a LinkedIn Event page, paid ads and, most of all, posts by the people involved.
Read the guide - Strategy
Event referral program
An event referral program gets new registrations through existing attendees: each person shares a personal, tracked link, and the organizer credits or rewards them for the people who register through it.
Read the guide - Measurement
LinkedIn impressions
LinkedIn impressions count how many times a post, ad or other piece of content was shown to people on LinkedIn.
Read the guide - Setup
Transparent PNG template
A transparent PNG template is a graphic saved as PNG in which the photo area is cut out, so those pixels are see-through and a personal photo can sit behind the design.
Read the guide - Setup
White label
White label software is a product built by one company that runs under another company's brand, so the people using it see the second company's name, logo and web address instead of the vendor's.
Read the guide
About Tammo
Questions. Answered.
Related topics
- Event organization
- Startup conferences
- Event marketing
- LinkedIn event promotion
- Event branding
Tammo Elsner is a co-founder of Go Spread. He helped grow M01N Startup Camp into Switzerland's 3rd largest startup conference, with a volunteer team that barely fit around a coffee table.
Event organization, startup conferences, event marketing, event branding and promoting events on LinkedIn. His articles come from running events himself, not from watching them.
He is part of the team behind M01N Startup Camp, which grew into Switzerland's 3rd largest startup conference, entirely on a volunteer basis.
Running events showed him the gap between what event tools promise and what they deliver. So he started building his own: a hackathon management platform, an event networking app and then Go Spread.
He studied across 5 countries, including Stanford in Silicon Valley.
He has won startup competitions since high school, worked as head coach at a football club and as a personal trainer, and until 2026 was a Lovable ambassador connecting builders in the community.
On LinkedIn: the button at the top of this page opens Tammo's profile. For questions about Go Spread itself, the contact page reaches both founders.
Valentin Spörk, the other co-founder of Go Spread. Some articles are written by both of them together.
Create your own Meet Me At graphics
Start free, no credit card. Your attendees add their photo and share your event on LinkedIn.